President and Founder of Eternity Financial Alliance, Edward Malekan is more than a financial advisor—he is a trusted fiduciary for life’s second act. His path from the vibrant energy of Queens, NY, to the affluent serenity of Beverly Hills and Calabasas, CA, reflects a life’s mission to demystify finance for those seeking a secure future.

Background & Motivation: Edward’s heritage is one of resilience and ambition. As the descendant of hardworking immigrant entrepreneurs, he witnessed firsthand the consequences of inadequate financial advice. This experience galvanized his determination to protect others from similar fates, leading him to the financial services industry in 2005 with a pledge to offer a safeguard for every family’s financial health.

Founding Eternity Financial Alliance: In a world rife with financial uncertainty, Eternity Financial Alliance emerged with a mission to provide personalized financial care. Edward’s founding principle is an unwavering ethical stance, where he strives to ensure that each client receives a financial plan as unique as their own story.

Approach & Values: Edward is celebrated for his straightforwardness and moral fortitude. He values transparency and desires client well-being to be the cornerstone of his practice. By aligning with a group of dedicated professionals, he has access to a wide spectrum of financial experience.

Life Beyond the Boardroom: For Edward, success is measured not just in financial terms, but in life’s intangible riches. He finds joy in family, fulfillment in philanthropy, and purpose in personal growth. His guiding principles—faith, health, and a connection to nature and the wider world—are the same principles he wants to bring to every client relationship.

Why Connect?: As you approach or enjoy retirement, Edward’s open invitation is to give him a chance to help find financial clarity, with a goal of prosperity. Working with Edward isn’t just about planning for the future; the long-term vision is to achieve a legacy. Please consider aligning with Edward and allowing him to guide you on a path that is intended to result in a life well-lived.